0 Replies Latest reply on Sep 14, 2015 8:08 AM by f601fa0bc00135c57479d9a457f43c8791c6e0de

    Email Marketing Position Open with the TCS New York City Marathon/NYRR

      Job Listing: Manager, Email Marketing | NYRR


      Manager, Email Marketing

      Responsible for creating email marketing campaigns to promote a NYRR events, products, and services. Determines target audience, devises campaign, and launches email campaign to create buzz or generate revenue for the business.



      • Own email process from start through completion, including planning, testing, evaluating, and reporting
      • Oversee email marketing calendar for all departments
      • Create and implement promotional, relationship, and transactional email campaigns
      • Optimize campaigns using A/B testing and list segmentation
      • Excellent understanding of email best practices, deliverability standards, and CAN-SPAM requirements
      • Conduct Q/A during testing and fix problems before email deployment
      • Ensure marketing message is conveyed clearly and delivered properly to prospects
      • Ensure messages are sent in proper form and template
      • Proofread emails for clarity, grammar, and spelling
      • Ability to edit images and work with Creative Services when needed for design elements
      • Create database of emails for lead generation
      • Purge non-deliverable email addresses and opt-outs
      • Include persuasive 'call-to-actions' in advertisements and promotions
      • Use email reporting to identify trends and optimize campaigns



      Skills and Attributes:

      • Proficient with Excel and email service or automation programs
      • Proficiency with HTML/CSS and how it relates to emails
      • Experience using web analytic software (Google Analytics a plus)
      • Strong time management skills and ability to prioritize projects
      • Strong online writing and editing skills
      • Ability to manage concurrent projects and approach tasks in a structured and systematic manner
      • Self-driven, team-oriented and able to interface with all organizational levels
      • Strong interpersonal, verbal and written communication skills
      • Working knowledge of Photoshop a plus
      • Ability to write SQL queries a plus



      • 3-5 years prior Email Marketing experience required
      • Extensive experience working with email service providers, preferably Marketo (a plus if work has included building landing pages)
      • Experience managing others a plus


      • Undergraduate degree in Marketing, Communications, English Literature, Creative Writing or related discipline


      To apply, please include a sample of a marketing email you have written, cover letter with salary requirements, and resume to humanresources@nyrr.org with "Email Marketing Manager" in the subject line.