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- Uses more SFDC storage, which may or may not be a problem for your org
- Possible increase in latency for standard bidirectional syncs due to a larger number of updates requiring push and pull
- Noise. Your reps will need to have a greater reliance on custom reports to determine which leads should or should not be contacted. Fairly easy to overcome, however.
The pros are fairly obvious. It's significantly easier to set up and maintain a program to sync all of your records. Your decision should hinge on the number of field updates per hour that you expect on a per lead basis, and how important reducing load on SFDC storage is to you. It will also help you with reporting since your data sets in Marketo and SFDC will match far more closely.
Thank you so much, Kenny! I had a few of these, but definitely didn't think about the latency piece.