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Engagement Streams vs. Smart Campaigns with Request Campaigns

Question asked by 03ce2ecb064c5aebb35f441d6774a654e8bdf4b2 on Sep 3, 2015
Latest reply on Sep 9, 2015 by Justin Norris

Hi Marketo Community,

Is it better to use the Engagement Program (with Streams) or use several Smart Campaigns that hand off to each other with "request campaigns" and "campaign requested"?


A former coworker said the engagement program/streams weren't a good choice because of faulty reporting (or some other reason), so my process has always been to build out rather elaborate smart campaigns that hand off to each other. The more I learn about Marketo, the less knowledgeable I think that former coworker was...and now I wonder if things could just be a lot easier.

Does anyone else agree that it is better to make elaborate smart campaigns than use the engagement programs? Does this question even make sense?




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