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Segmentations for global campaign

Question asked by Gunjan Batra on Sep 3, 2015
Latest reply on Sep 9, 2015 by Gunjan Batra

Hi there,


We have a global campaign that will be rolled out in over 20 countries in 3 GEOs (APAC, EMEA and AMER). We are using single program name for each GEO which means we have 3 programs overall for 20 countries. We will be using segmentation and snippets to dynamically send emails to different countries.


Please confirm the following:

1. What analytics we will get/ not get at country level?

2. Any drawbacks of this approach?

3. If there are few contacts for that belong to X country but we want to send emails of Y country because they are Y language speaking contacts. How can we do that?