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I think it is a good rule of thumb to always include Unsubscribe links.
Two things to note:
- Each email the violates the CAN-SPAM act is subject to penalties of up to $16,000
- Good rule of thumb is to honor unsubscribe within 30 days.
Thank you Scott! That was my thoughts, but I just wanted to get another opinion.
No problem. Maybe others will chime in later today too