0 Replies Latest reply on Aug 31, 2015 12:19 PM by Michelle Duckett

    Manager of Marketing Automation, Blackbaud

    Michelle Duckett

      Please see full description & apply online: https://hire.jobvite.com/Jobvite/Job.aspx?m=nqczAuwK&j=omsE1fwd


      We are seeking a Manager, Marketing
      Automation and Marketo master responsible for aligning campaign objectives with
      execution while working within a team of web, creative, and messaging marketing
      experts. This is a great opportunity for a self-motivated individual who
      thrives in a dynamic environment while defining and owning new processes and
      identifying opportunities for process improvements. The successful candidate
      will have proven experience designing, launching, and tracking campaigns that
      nurture leads and engage prospects in a complex B2B buying cycle. Detailed
      program examples, models and dashboards will be required. You must not only
      track metrics, but interpret campaign performance and align with sales on
      meaningful KPI’s that inform and optimize our marketing mix of prospect, land
      and expand campaigns. This position is both technical and strategic in focus.
      MCE certification is required.

      Ideal candidates will be based out of either
      Charleston, SC or Austin, TX.


      ·        5+ years experience in
      high-tech, B2B campaign design, integrated marketing and demand generation.

      ·        3+ years relevant
      marketing operations experience including a Marketo Admin

      MCE required (Marketo
      Certified Expert)

      ·        Portfolio of successful
      automation programs, dashboards and models.

      ·        Strong understanding of
      marketing processes including campaign execution, A/B testing and measurement.

      ·        CRM - high level skills

      ·        College degree in marketing or
      equivalent experience.

      ·        Microsoft Office (Excel, PowerPoint) -
      high level skills required.

      ·        Strong writing,
      presentation and communication skills

      ·        Strong strategic thinking,
      creative problem solving and analytical skills

      ··         Working knowledge of HTML, JavaScript, CSS and other
      web technologies

      ·        Understanding of key online marketing strategies
      and concepts