We here at Babajob have planned on and will be using :
Marketo - Marketing Automation Tool.
Salesfroce - CRM
We have Olark Chat as an on-website application for certain webpages involving employers/recruiters.
We need to integrate Olark with either Marketo or Salesforce for strategizing using the chat statistics. I see that Salesforce and Olark have a pre defined integration laid out but none exists for Marketo and Olark integration.
What do you people suggest ? Should we integrate Olark with Salesforce and then push the required data from Olark into Marketo using Salesforce or rather, straight away integrate Olark with Marketo ?
If its better to directly integrate Olark with Marketo, could you help us out with a proper guidance as to how can we achieve this ?
Thank You !!
Babajob.com, Bangalore, India.