I am wondering if there is a way to make a Marketo Field have data validation, or use a pick list.
When we import leads into our CRM, the Country and State fields have to match a certain format- ex must be "United States" and not "United States of America"
Is there any way to prevent data that does not match from being uploaded? And a way to flag it so the error can be corrected?
Make sure you correct your values on your import spreadsheets.
If your CRM rejects the lead because of a malformed Country value, you will see it pop up in Notifications.
You can also run a batch campaign each night to correct common mistakes.