1 Reply Latest reply on Aug 27, 2014 8:22 AM by b5d282dfa29104d6debc5bc70d2ef1ae61ffedec

    what is the difference between lead lifecycle and revenue cycle?

      I am setting up a Lead Lifecycle program, but can't I just use a revenue cycle for both? Both are string fields that will tell us what stage in the funnel the lead is in. Name - Engaged - Prospect - MQL -etc

      What is the difference between these two fields?
      I can't draw up analytics and develop programs and campaigns on both can't I?
        • Re: what is the difference between lead lifecycle and revenue cycle?
          In some respects they are the same thing. In others they are different.

          Think of the Revenue Cycle as being a part of core Marketo infrastructure. It is the way that Revenue Cycle Analytics/Explorer works. You set up a model, which you can see visually, that shows how people move from one stage to the next within your sales cycle. It is specifically changed with the flow step, Change Revenue Stage. 

          The Lifecycle is the practical application of that reporting layer. Theoretically you can have the exact same stages for each model. Or they could be slightly different. Your revenue model could be cleaner, simplier. Your lifecycle model could be more complex. This progression is by smart campaigns & Change Data Value. Just like any other way of changing data. 

          Make more sense? Or just as confused?
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