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How to overcome the inability to sync a new lead when it already exists as a contact within CRM?

Question asked by Dan Stevens. Expert on Apr 17, 2014
Latest reply on Sep 24, 2014 by 4181c2684e8fe382623737239b0a096f11c69490
Our company is very account-centric.  Meaning, much of our business is done with a defined number of companies around the world - many of them, existing accounts.  We're coaching our sales teams to clean/input their contacts as CONTACT records in CRM.  Marketing then has access to these records to market against within Marketo.  But if those contacts achieve MQL status, we're unable to sync these back to CRM as leads (BTW, we're using MS Dynamics; but from what I understand, the same issue exists in SFDC).  How have you overcome this in your environments?

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