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Sending MQL Alerts via Marketo or Salesforce

Question asked by 3638216e5f1825f446bb2a8862fac467f3d7492a on Aug 19, 2015
Latest reply on Aug 28, 2015 by 3638216e5f1825f446bb2a8862fac467f3d7492a

Hi All -

 

We had an internal discussion on which system we should rely on to send automated MQL alerts (based on scoring) to our sales team. Our sales operations person who manages SFDC says it's best practices to set up the logic in SFDC that will trigger the alert and our marketing operations person says it;s best practices to trigger these from Marketo.

 

Anyone have a good argument for any side?

 

thanks!

 

Adam

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