2 Replies Latest reply on Aug 12, 2015 7:44 PM by Alex Stanton

    Email Analytics vs. Email Explorer

      I pulled two reports, one from Email Analytics and one from Email Explorer.  The Email Analytics report shows me a total of 171 clicks for 2 emails sent on July 31st. The Email Explorer report shows a total of 225 unique clicks for those same 2 emails sent on July 31st. The Email Analytics program in Marketo doesn't appear to include unique clicks, just "clicks." I would think that the total clicks from this report would be higher than the unique clicks in the Email Explorer report. Can anyone explain this discrepancy please?

       

      Thank you,

       

      Laura