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Email Analytics vs. Email Explorer

Question asked by c3f40f953d9e0ddda63dd012974c9d85f3fc14c8 on Aug 12, 2015
Latest reply on Aug 12, 2015 by Alex Stanton

I pulled two reports, one from Email Analytics and one from Email Explorer.  The Email Analytics report shows me a total of 171 clicks for 2 emails sent on July 31st. The Email Explorer report shows a total of 225 unique clicks for those same 2 emails sent on July 31st. The Email Analytics program in Marketo doesn't appear to include unique clicks, just "clicks." I would think that the total clicks from this report would be higher than the unique clicks in the Email Explorer report. Can anyone explain this discrepancy please?

 

Thank you,

 

Laura

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