0 Replies Latest reply on Aug 12, 2015 7:03 AM by Josh Perry

    Digital Marketing Specialist - Austin, Houston, or Atlanta Areas

    Josh Perry

      We're looking for a Marketo and digital marketing specialist to join us at Yokogawa!

       

      We're a fast-growing international company with many opportunities.  We help engineers in industrial automation and test and measurement. 

       

      Learn more here.

      JOB SUMMARY: 

      The Marketing Specialist position plays a key role as an internal marketing specialist in driving campaign project management and execution. He/She helps to make drive data-driven decisions for new customer acquisition as well as marketing to our loyal customers. This role requires one to build and deploy digital programs and campaigns, test assets, list verification/segmentation and general reporting. This is a great opportunity for someone with a proven track record in a fast paced environment. This position requires a flexible team player, who is committed to quality results, thinks strategically, forms opinions based on the data and who can operate independently.

      DUTIES/RESULTS:

      • Work with internal and external teams to develop and deploy marketing campaigns (e.g., SEM, Webinar, Email, Display)
      • Through hands-on use of the marketing automation platform (Marketo), creates and executes strategic digital marketing initiatives and ensure ongoing optimization of Revenue Marketing efforts. Proficiently utilize marketing automation tool and provide day-to-day troubleshooting of issues related to Marketo.
        • Is an expert on various lead generation channels such as email, webinars, social media, and paid search, providing information on the latest and greatest in the industry to the organization
        • Report regularly on performance and campaign effectiveness
        • Assist other members of the marketing team help make data driven decisions
        • Develop easy-to-use, clear, concise, comprehensible content.
        • Occasional administrative duties in support of campaign execution and departmental needs

      SPECIFICATIONS:

      • 2 or more years of relevant experience (marketing, analytics, campaign management, market research, or a quantitative type of function)
      • Project management experience
      • Advanced Excel Experience
      • Analytical and creative problem solver
      • Ability to learn new software, reporting tools and processes quickly
      • Ability to prioritize, self-manage, and seek help when necessary
      • Excellent written and oral communication skills
      • High attention to detail
      • Personality that thrives in a fast-paced, exciting work environment
      • Familiarity with Google Analytics or similar web analytics packages a plus
      • Experience with Marketo and Microsoft Dynamics a Plus
      • HTML and JavaScript knowledge and experience a plus

      Education: Bachelor's degree in a related field

      Prior Experience: 3-5 years of experience in digital marketing

       

      Apply here.