AnsweredAssumed Answered

Open rate discrepancy

Question asked by Jake Nelson on Aug 10, 2015
Latest reply on Aug 11, 2015 by Josh Hill

I was curious, I was looking at a lead that we sent an email to, marketo did not mark him as having "opened email".  Yet he clicked a link within the email.


If the email went to a provider like outlook, can you scroll through the email without technically opening it (looking at the view panel)?  I am trying to get a better understanding of 1.) if more people are reading our emails then we thought and 2.) if something might be off with marketo's tracking information for opened emails.


Somewhat new to this all, so any information would be helpful.