AnsweredAssumed Answered

Help needed re: durable unsubscribe.

Question asked by Beth Rotach on Aug 5, 2015
Latest reply on Sep 15, 2015 by Marisa Rybar

Hi Denver/Boulder MUGs-


We are having a helluva time with "durable unsubscribes" as we're trying to import our lists. We're growing in Marketo and are uploading more leads, but during our first test upload there were issues around the durable unsubscribe piece. We uploaded a new lead -never in Marketo before- and his lead status got changed to unsubscribed (he hasn't, and still wants to get our emails). We checked with support and they said that he was a "durable unsubscribe." That somehow he was in there as a lead before, unsubscribed and deleted. We have a complete history of this lead and he has never been uploaded into Marketo. We're baffled, and honestly now worried that there are others and have stopped our upload.


1. Support told us that durable unsubscribe applies to ALL Marketo instances. Does this mean that if I were a lead for one instance and unsubbed, that I could then be affected by another company using Marketo as a durable unsub? (that's scary)

2. What do others do to make sure that they are accounting for and managing durable unsubs?

3. What if someone unsubscribes, then re-subscribes?  Won't the durable unsubscribe keep unsubbing them?