4 Replies Latest reply on Aug 4, 2015 10:10 AM by 80ed6ed4c39edd4c68573ef72e634879d98e4ead

    Getting started with Account-Based Marketing

    Masha Finkelstein

      Hi all,

       

      Our sales team is switching from geo-targeting to ABM and I was wondering if you could all share your tips/success stories for the best ways to get started on mean start up budget.

       

      We already have RTP (but I don't think ABM features are enabled), testing ReachForce now, and we use Marketo forms on our website pages.

       

      Thanks!