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What is the current understanding of "Predictive"?

Question asked by 0d47ecb911f4750c4a6182b401072d479b66771e on Jul 31, 2015

Hello fellow Modern Marketers!


I was hoping you could take a few moments to help me. "Predictive" as a marketing term is everywhere, but there are many questions as to how well understood it is as a practice. To help take the temperature of the state of the market and figure out what is fact vs fiction, we put together this quick survey:


The plan is to compile the results and share in a few weeks. No one has done this research before so every person that can help by filling it out gives us a better picture of what the baseline is.


Thank you so much for your help! If you wouldn't mind sharing amongst your networks as well, I'd sincerely appreciate it.