0 Replies Latest reply on Jul 31, 2015 1:24 PM by 0d47ecb911f4750c4a6182b401072d479b66771e

    What is the current understanding of "Predictive"?

      Hello fellow Modern Marketers!


      I was hoping you could take a few moments to help me. "Predictive" as a marketing term is everywhere, but there are many questions as to how well understood it is as a practice. To help take the temperature of the state of the market and figure out what is fact vs fiction, we put together this quick survey:




      The plan is to compile the results and share in a few weeks. No one has done this research before so every person that can help by filling it out gives us a better picture of what the baseline is.


      Thank you so much for your help! If you wouldn't mind sharing amongst your networks as well, I'd sincerely appreciate it.