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Marketo Campaign Planning

Question asked by Sam Watkinson on Jul 28, 2015
Latest reply on Jul 28, 2015 by Josh Hill

Hi everyone,


A problem my team is currently running into is planning out Marketo implementations ahead of time. As I'm sure you are all aware standing up a landing page, smart lists, flows, emails and everything in between takes time and often relies on multiple members of the marketing team.


I was wondering if anyone has any best practices or planning docs they use with their teams that outline what backend is required for a campaign or initiative that the team can fill out before sending to operations for set up. Hopefully this will help to remove some of the ad-hoc Marketo setups that tend to happen.