4 Replies Latest reply on Jul 29, 2015 11:26 AM by Kristen Malkovich

    How to best capture score at particular time (MQL)

      I want to analyze how score at time of MQL (based on lead status) correlates with Opportunity close rate. It makes sense that higher scores would close better, but I want to be able to prove that hypothesis, and potentially modify my lead score model based off the results.


      What is the best way to approach this? Is this even possible if I don't have historical snapshot reporting?