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How long to nurture someone?

Question asked by 7f91c7bd4b700a1245746119ccb0fbc48e34d29a on Jul 24, 2015
Latest reply on Aug 21, 2015 by Karina Guerra

Curious what best practices you've found about nurturing leads. How long or how many touches is an appropriate nurture? I'm thinking in terms of the law of diminishing returns there would be some point where engagement and the likelihood of converting would go down. But is that at 3 touches, 7 touches, 10 touches? Thanks in advance.