Is it possible at all to capture a Marketo survey-type form, and post that to a custom object in Salesforce, rather than just fields in a lead record?
I'm looking for different options to capture prospect responses to sales qualification questions.
Simply adding the 4 questions as fields in the lead record is not enough, because we want to be able to track different questions, different responses over time, and do reporting.
One way I can imagine doing it is via a SurveyMonkey type integration with Salesforce, and logging the responses to a Salesforce custom object that looks-up to the lead/contact record by email.
But a survey form could also be done in Marketo.
Note: Our reps would in all probability complete the form based on telephone responses.
I'm open to other suggetsions.