Lesson Learned: you can recognize UTM parameters through field changes!

Discussion created by e45b854943b7d76d00fcfcfd3e52ed73788dfd9b on Jul 23, 2015
Latest reply on Jul 23, 2015 by Keith Nyberg

We have a lot of forms that are not hosted by Marketo. We have recently started to track certain conversions with utm parameters, and not all of our forms have those fields hidden to capture the new values.


Instead of asking our marketing eng team to update all of our forms, I discovered that you can recognize your utm parameters through a field change!


Look for a field value that will change on that form, then add the constraint "Reason" and add your utm campaign:



Another way to track conversions!