3 Replies Latest reply on Jul 23, 2015 4:43 PM by Keith Nyberg

    Lesson Learned: you can recognize UTM parameters through field changes!

    Allison Sparrow

      We have a lot of forms that are not hosted by Marketo. We have recently started to track certain conversions with utm parameters, and not all of our forms have those fields hidden to capture the new values.

       

      Instead of asking our marketing eng team to update all of our forms, I discovered that you can recognize your utm parameters through a field change!

       

      Look for a field value that will change on that form, then add the constraint "Reason" and add your utm campaign:

       

       

      Another way to track conversions!