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How to distinguish who is a customer?

Question asked by d07f00037c470975b804d9809eaa520f740ffc6d on Jul 20, 2015
Latest reply on Jul 20, 2015 by d07f00037c470975b804d9809eaa520f740ffc6d

What is common practice for distinguishing who is a customer? For example, I have a client who wants to make sure that an event invitation they are sending goes to their customers - but although they have 3 fields called "customer" or "is customer" or similar, none appear to have been used with any consistency in the past and I'm wondering what to suggest implementing going forward. This must be a common need. Thanks for any input!