I am wanting to find out how to add non-marketo activity to lead scoring. We have manual entries that need to be added into Marketo.
What sort of behavior?
where is the behavior recorded? Please be specific.
Thanks Josh. I'll get back to you.
You could easily do a list upload with the scores you're wanting to push to custom fields.
We are trying to capture information that has been manually provided to us such as email addresses, first name/last name, school address, contact information. How can we create a lead score for manual entries.
You can run demographic lead scoring when a lead is created (ie from your list import) or when the lead data value changes. We have both options for our demographic scoring in case something is manually appended.
Emily is correct. You can build demographic scoring into your model which should assist with adding scores for the entries you specified above in addition to your behavioral scoring.
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