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Best way to add leads to a nurture campaign

Question asked by ba81f896729ded0942b03521129b725d80bb7e7b on Jul 15, 2015
Latest reply on Jul 15, 2015 by Josh Hill

I am attempting to set up a nurture campaign. I would like to send an initial email. If the recipient clicks on any link in the email I would like to send them to Stream 1. If there is no interaction/engagement I'd like to send them to Stream 2 (default stream). In the initial email I have the flow set up like this:

AP Campaign Flow initial email.JPG


Do I need to have two other campaigns that Add to Engaged (stream 1) and Add to Non-Engaged (stream 2)? What is recommended best practices for what I'm trying to do? I don’t want two campaigns running that could add people to the streams more than once. Can that even happen or will Marketo see that they are already added to that engagement program and not add them again?