Hey Amy - sounds interesting. I've worked w/ both software and hardware companies using Marketo, and have used the engagement engine for standard nurture programs and for slightly more custom programs that guide new customers through trials, training, etc., based on milestones that they hit in the software platform itself.
Me too! See you all next week.
I'm the MUG leader and will be there too. Our organization is revamping (actually vamping for the first time) our nurture programs as well. Can't wait to talk to you about how your project is going and what tripwires I should be looking out for. See you on the 28th!