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Establishing Control %/Hold-Outs

Question asked by bf5dd7022176d7777f2d2300711079ac43cc1ad8 on Jul 14, 2015
Latest reply on Jan 29, 2016 by e45b854943b7d76d00fcfcfd3e52ed73788dfd9b

Hi,

This may seem like a really silly question, but I am completely new to Marketo and lacking in sufficient training. In my previous system, when running a nurturing campaign, we were able to establish a certain % of records/leads to be mailed/emailed, while holding-out or creating a control group who would not get the nurture piece (say 80/20). Is something like this possible in Marketo? I've seen some discussion on A/B testing, but that seems to be with a set group of leads/people, not a continuing cadence of incoming leads.

 

Thanks!!

Lindsay Marshall

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