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Great question. Using the engagement programs does have some limitations when it comes to timing of emails, but that there are some work-arounds that allow you to have a hybrid of traffic-cop style campaigns and still enjoy the benefits of engagement program reporting.
Use the 'Engagement Program Cadence' field within a traffic-cop campaign (trigger or re-occurring batch) to dictate when contacts can get sent emails. Create a Pause campaign that changes the cadence field to 'Paused' after an email is sent. When the cadence is set to 'Paused', the contacts will not receive casted emails in the engagement streams.
Then setup a Re-Start campaign - re-occurring batch or trigger depending on your needs - to change the cadence back to 'Normal' when you want the contact to receive another email. In the example below, we indicate we want contacts to receive another email after 15 days have passed. With the cadence back to normal, contacts will be sent an email on the stream's next cast.
As far as content is concerned, you can utilize the transition rules within the engagement program to move contacts from stream to stream as their interests change. Base those transition triggers on a data change of the 'Interest' field.
I hope this provides some help - I haven't seen any official documentation on this type of application yet. Another thing to note is that we typically have our stream cadences set to daily (minus the weekends) to ensure contacts get an email within a business day after qualifying for our re-start campaign. I'm happy to provide additional clarification if needed, as well. Happy marketing!
Jace Garside - Great response and assistance!
What a great example of what the focus is planned for our next Salt Lake City User Group Meeting - July 22nd! This is the help and stuff that we should all be taking advantage of. Join us next week and I'm sure there will be more questions and answers to help everyone out.
Jace Garside This is awesome, thank you. Is the below a correct summary?
1. Create an Engagement program, with content dropped into the various streams (streams split either by stage, interest, etc.)
2. Create smart campaigns under that program (one for Pause and one for Re-Start)
3. The timing is determined by the smart campaigns, while the content is determined by the transition rules
I hope I'm understanding fully, but this will give me a great start. Thanks!