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Engagement Programs and Nurture Streams

Question asked by Jeff Smith on Jul 11, 2015
Latest reply on Jul 13, 2015 by 77896c23b3a73646ac738677aabf9c4454ddc324

Does anyone have a document or tutorial on Engagement Programs or best practices for setting up nurture streams (I'm finding articles harder to find in the new Community)? Specifically, I'd like to set up an engagement program (or maybe just traffic cop-type campaign) where individuals with certain actions or product interests get distributed content that matches their persona. If they change interests, they then change streams. What's the best way to set this up, and what are the pros and cons to trying to manage this through a trigger with flow steps?

 

Thanks!

Jeff

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