2 Replies Latest reply on Jul 16, 2015 1:24 PM by 89f244589b62c97e6ca0429498cd681f55ad7314

    Marketo Email Clicks doesn't match (not even close) Google Analytics Sessions

      We sent out a MKTO email to promote a webinar and it had poor results.  The MKTO email link performance report shows 2000 clicks on the link to the MKTO registration page.  When I ran a Google Analytics report on that landing page, it showed ~100 sessions.  When I ran a MKTO web page activity report on the landing page, it showed ~100 visits.  Has anyone else run into this scenario where the clicks in a MKTO email link performance report doesn't match the session data in Google Analytics?


      We're trying to figure out what went wrong with this campaign.  I can't tell if it's the email or if there might have been an issue with the landing page loading.

       

      Thanks in advance for any advice.

       

      - Dani