AnsweredAssumed Answered

Advantages to using {{SP_Send_Alert_Info}} token?

Question asked by da12ad3c69a33d6d4c2ee51010e51b35eb88e219 on Jul 7, 2015
Latest reply on Aug 5, 2015 by Kerri Renshaw

Hi - we currently use 10+ dynamic fields in our alert emails to sales for their lead activity. Fields include lead name, company name, email address, phone number, behavior and demographic scores, most recent interesting moment, etc... and a link to open the lead record in SFDC.


I'm reading about using the SP_Send_Alert_Info token in the Marketo product doc (Use the Send Alert Info Token {{SP_Send_Alert_Info}} - Marketo Docs - Product Docs) and trying to understand the benefit of using this vs. our current setup. I can see that it would make it easier to update fields in our alerts, if we ever need to add or remove a field we could do it in one place vs. in multiple different alert emails (we have a few different ones set up based on the lead activity type). Are there any other advantages that I'm missing? Are most people using this?


Thanks for any insight you can share.