I've created a form for a referral program my company is putting in place. On one form, we ask for the referrer's contact information and the person who they're referring's contact information. The challenge I'm running into is how to isolate one email address field at a time on the form to trigger emails to different email addresses. Ex. "Referred by email" field would trigger an email to the referrer saying "thanks for referring someone", and the referral's email address would trigger another email + add the new lead to the EBR queue. Is this possible in Marketo?
The only solution I can think of right now would be to create two separate forms. Once one is completed, show the other, in a multi-step form completion process.
Two forms would work.
Please do a search for "referral form" and you will find a trove of information on how others did this.