We recently embedded some Marketo forms on our Wordpress blog, to encourage readers to check out some of our long-form content. However, I've noticed that some new leads coming through these forms aren't getting their Acquisition Program populated to these content programs.
Is this normal behavior, or am I missing something? All leads are correctly flowing through the campaign, and their Progression Status is being set to Engaged. So they are a member of the program, and the SFDC program, but new leads aren't getting Acquisition Program Name populated... any ideas?