I'd like to create a flow in Marketo so that leads can sign up for an on demand webinar after clicking on a sticky footer on our website's homepage (similar to the 4 minute demo footer on Marketo's homepage). Leads will then be directed to a landing page with a form that they can fill out to watch the webina
Any suggestions for the best way to set this up in Marketo? My main question is how leads that fill out the form are added to the program. Is this accomplished in the Smart List?