AnsweredAssumed Answered

All Casts vs. Last Cast

Question asked by 9559b96e602efb62a6ea1af5969a8d1fdc7cabb6 on Jun 25, 2015
Latest reply on Jun 25, 2015 by Josh Hill

The engagement program I'm referencing is set on a 14 day drip. Each recipient that receives an email is automatically sent the next email in the stream on the next cast. Can anyone explain (clearly) to me why I see such a variance in all casts to last cast? It is my understanding now that the drop either means people unsubscribed or the data was incorrect (i,e bad email addresses).


Cast Example.JPG