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    Accurate Customer Identity Data Means Higher Marketing ROI

      Solid Identity Data – Unlocking the Secret to Higher Marketing ROI


      Written by Joe Ariganello leads product marketing efforts for Neustar’s Lead Intelligence and Customer Interaction Management solutions.

      Marketo Marketing Blog - Best Practices and Thought Leadership

      As marketers, we spend millions of dollars to reach prospects and turn them into customers. Whether it’s through online marketing, direct mail, or email blasts, we’re constantly trying to reach our target audiences. And it goes without saying that we don’t want these efforts to go to waste....