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is this a one time conference email sign up? Will they continue to receive emails after the conference?
You can always create custom Channels and Sources if you prefer.
- Lead Source can be whatever makes sense to you. I'd probably use your suggestion or link it to the event as Event - Content - Email.
- Channel - this could be Blog or Newsletter. Event doesn't make sense here because Event is a special program and status setup. You'd want people who sign up to receive attribution touch as "Blog/newsletter" and Filled Out Form = Subscribed.
- I suppose I'd keep it as a separate Program running centrally for all conferences.
Thanks Josh Hill, I think I'm going to keep the lead source info as is. The channel right now is "Content". It's not ideal, but I think it makes more sense than the others.
This is an event signup that will go up every year for people to express interest in that particular event: Save Your Seat for Opticon 2016
Just so you know you're not 'stuck' with the Channels that you have. If you feel there are other types of program channels that are more relevant to your company then you can add them, and add the appropriate progression statuses.
Here's a good document to show you how to add channels: Create a Program Channel - Marketo Docs - Product Docs
One thing to note, once you have members in your program you won't be able to change the program channel for your program.
Thanks Caryl Mostacho, I'm ok with it our existing channels, as we want to keep it as simple as possible.
I was looking to see what other people do, or have done with their Email Subscription programs!