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Using Streams vs. Programs

Question asked by Nicol Maurer on Jun 22, 2015
Latest reply on Jul 1, 2015 by 604a717fdb1f8279d354fc76c2a50b204e7954da

Since we've been using Marketo, (Jan. 2014) we have been using programs for our drip campaigns due to the special nature of the cadence for most of them. Now that we've upgraded to Enterprise along with Revenue Explorer, it has been suggested that we try to move our drip campaigns into streams for better reporting. But I'm having trouble wrapping my head around setting them up for what we need.


In all cases, we want the first email (in a series of 4-10 emails in most cases) to send immediately--regardless of what day it is--when the account is triggered as an active account. For some campaigns, we will send content weekly, for others the cadence may change from weekly to every 2 weeks. From what I understand, I will most likely be switching streams to accomplish the change in cadence; but at least for now, I'm trying to accomplish an immediate entry into a stream that will cast any day of the week.