2 Replies Latest reply on Jul 8, 2016 3:33 PM by Kelsie Skinner

    Sales-Marketing Alignment: Annual Customer Conference

    Doug Ellinger

      This is not a Marketo-specific question, but will hopefully be relevant to many B2B marketing leaders.  Is anyone willing to share data about how much of their annual B2B customer conference (or industry conference) registration/attendance is sales-driven v. marketing-driven?  Our conference is currently about 70% marketing-driven and we believe the ratio should be flipped (70% sales, 30% marketing).  


      If you have any B2B benchmark data to share - or that you've seen - that would be great.