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Sales-Marketing Alignment: Annual Customer Conference

Question asked by Doug Ellinger on Jun 17, 2015
Latest reply on Jul 8, 2016 by Kelsie Skinner

This is not a Marketo-specific question, but will hopefully be relevant to many B2B marketing leaders.  Is anyone willing to share data about how much of their annual B2B customer conference (or industry conference) registration/attendance is sales-driven v. marketing-driven?  Our conference is currently about 70% marketing-driven and we believe the ratio should be flipped (70% sales, 30% marketing).  


If you have any B2B benchmark data to share - or that you've seen - that would be great.