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Re: Looking for your next Demand Gen challenge?
991f87c50b4c89eae3077cce7736e9df00b7deef Jun 17, 2015 12:20 PM (in response to Mark Farnell)1 of 1 people found this helpfulHi Mark - don't see the attachment?
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Re: Looking for your next Demand Gen challenge?
Mark Farnell Jul 2, 2015 9:49 AM (in response to 991f87c50b4c89eae3077cce7736e9df00b7deef)hi alisa, apologies for the delay in replying. Here are some more details:
Overall Role
- To build and manage marketing automation programs and the CRM process to support NewVoiceMedia’s UK, EMEA and APAC marketing activities, as briefed by the regional marketing teams.
- The role reports into RVP Marketing Operations but will require the successful candidate to work cross-functionally with sales, corporate marketing, field marketing, partner marketing and corporate communications.
Specific Responsibilities
- Create and manage programs to support a multi-touch buying cycle including web, trade shows, webinars, email and nurture activities.
- Provide analytical support to understand ROI across channels and programs, develop appropriate lead scoring and measure specific email and nurture results.
- Contribute ideas and plans to improve the use of NewVoiceMedia’s marketing automation platform.
- Utilise A/B testing where appropriate to maximise results.
- Work within the team to support our goal of world class data integrity including data appending and de-duplication.
Desired Skills and Experience
- 2+ years experience using marketing automation.
- Specific use of Marketo and Salesforce is preferred, but essential to have marketing automation/CRM background.
- Metric driven and focussed on continuous development with a “can do” attitidue to challenging situations.
- Strong communication skills – this role will involve working with a varied internal customer audience.
- Use of web (SEO/PPC) and social media to drive qualified leads and pipeline a distinct advantage.
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Re: Looking for your next Demand Gen challenge?
Ravi Ansal Jun 26, 2015 3:02 AM (in response to Mark Farnell)-
Re: Looking for your next Demand Gen challenge?
Mark Farnell Jul 2, 2015 9:51 AM (in response to Ravi Ansal)yes Ravi, the role is open. If you're interested I've emailed you for you to reply with your details.
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Re: Looking for your next Demand Gen challenge?
beaab389c5df99faaf02c011cd02d27d9b8664ed Jul 5, 2015 1:37 PM (in response to Mark Farnell)Hi,
Where do we send our CV's to apply for the position?
Thanks!
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Re: Looking for your next Demand Gen challenge?
Mark Farnell Jul 23, 2015 8:26 AM (in response to beaab389c5df99faaf02c011cd02d27d9b8664ed)connect with me on linkedin first.
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