Not really a response but just following up on your question - have you implemented any RTP with your organization yet as this post was from June? We recently acquired the product but we've been doing a deep cleanse of our database and are finally going to see what we can start doing with it.
If you have any resources you've been looking at, I'd love to hear you share them. We're trying to brainstorm some ideas ourselves as well
I'm going to be implementing an RTP solution, maybe Marketo's maybe not, starting in April as part of a new budget cycle. I'll let you know more as we get our project underway