6 Replies Latest reply on Jun 15, 2015 3:17 PM by Rebekkah Hilgraves

    Resend policy on subject line testing

    Rebekkah Hilgraves

      We have been testing some rather convoluted logic for a new nurture program. I am *certain* there's an efficient way to do this, but the only method I've come up with so far is really kludgy, so I'm throwing it out to the community for ideas (or to Marketo to implement as a future feature? ;-) ).

       

      TL;DR: how to create a resend policy on A/B testing, which sends an alternate variant.

       

      So we have a single email with six possible subject lines. There are three specific response-type groups we want to test (1, 2, 3), and each one of these responses would receive one of two subject lines (1a, 1b, 2a, 2b, 3a, 3b). Fairly straightforward up to this point.

       

      However, we also want to implement a resend policy, where any member of group 1 who didn't open 1a would then be sent 1b two weeks later; 1b would get 1a two weeks later, and so on... In a regular Marketo program, of course, we can do this, but only (as far as I've been able to figure out) by cloning the email into six copies. But that's a mess: we only have the one email but with six subject line variants. Has anyone come up with a way to resend to a subject line test group, restricting ...

       

      Holy ****. I think I just answered my own question: subject line my.tokens.

       

      But let's keep going with this. Any other ideas?