Ben Reffie

Team Structure

Discussion created by Ben Reffie on Jun 12, 2015
Latest reply on Aug 18, 2015 by Delinda Tinkey

I'm currently putting together a deck in an attempt to convince the senior members of my department that we need to invest more bodies to our marketing automation efforts. Unfortunately, I'm doing everything (design, coding, campaign management, database management, reporting, overseeing API calls ... everything) by myself and the buzz phrase of content marketing has now rung the ears of senior leadership ... the requests are already starting to pile up.


I'd love to hear how some other companies structure their teams using Marketo and what their processes look like.

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