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Lost on RCE and Revenue Attribution with Opportunities

Question asked by 72a28a22ea2d20a204c7193f1fe029e799e988dc on Jun 10, 2015
Latest reply on Jan 27, 2016 by Iryna Zhuravel

We ran a webinar in April, and I'm trying to summarize the effect of that webinar on Opportunities. We have RCE, but the FT and MT results I'm getting are in no way aligned with what the actual opportunities created are (we have Salesforce). Completely out of left field. Plus, the opportunities created by the webinar (as in the contact roles within the opportunities are successes with the webinar program,the primary campaign is set in Salesforce, the opportunity was created after the webinar). I really have no idea where to even start with trying to fix this hole, and we might be losing RCE so I want to get this fixed before I start depending on the "blind" version of the program analyzer. The only thing I could think of that would be causing problems would be that my RCM hasn't been fully adopted yet so the leads haven't gone through that particular pre-defined funnel.