5 Replies Latest reply on Jul 8, 2015 5:16 AM by 19026c08e0a41d1e870bf9822c4c3bc72c203919

    Best Way to Measure Success Across Programs

    Keith Nyberg

      I am in the process of rethinking what we define as "Success" within a program. We originally built success to mean MQL as a result of a specific program. However, with our event and webinar programs, we tend to send all attendees to sales (MQL). Example 50 registrants 35 attendees, 35 marked as success.

       

      Does anyone have any other philosophy here when it comes to program success? Should success be program specific or more of a non-program specific metric like MQL? What are the pro's and con's to each option?