We are getting ready to integrate Marketo and Leadature, our tradeshow lead capture software from PRM Connect and I am wondering if anyone has any do's, don'ts etc.
I haven't had any experience with Leadature directly, but I know they are one of our Launchpoint partners. Here's a link to their page on the launchpoint.marketo.com site: Tradeshow Leads – Marketo LaunchPoint
We have been partnering with Leadature for about 1.5+yrs now and are about to make this leap. from what i can review here: https://launchpoint.marketo.com/assets/1911-prmconnect/10623-leadature-tradeshow-and-conference-leads/Leadature-Marketo-… from the architecture perspective you'll have sessions to map field data to sync between, getting API credentials to post back and forth and the effort to implement & test that sync. we'll see how well the document holds up very soon!
cc: Rachel Martin
We are about to start that journey with both platforms. Will post back here based on experience.
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