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Adding Behavioral and Demographic Scoring into a lead stage

Question asked by ec5e1cbfdd21a78775401053e7a5004bedc03a35 on Jun 1, 2015
Latest reply on Jun 2, 2015 by ec5e1cbfdd21a78775401053e7a5004bedc03a35

I am looking to restructure demographic and behavioral lead scoring into separate entities but that then combine into a lead stage to determine when sales should engage. (i.e: High engagement w/ low demographic target vs. high engagement w/ high demographic target). I am Trying to minimize having sales look at two fields to determine when to engage, but instead flows into one lead stage field. Does anyone have any good examples of how to break this scoring into a "lead stage" and the taxonomy you use for this?