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Setting Streams and Cadence in Engagement Programs

Question asked by f89204ecceb193ac6cae9920e5a0aa25aa4f965c on Nov 25, 2013
Latest reply on Dec 26, 2013 by 82e28584f9b19fa1960d5a44f8f1478858fe3209
I am setting up an engagement program that includes three separate emails.  I have a case study, a whitepaper, and a request demo email.  I want to set it up so that everyone receives the case study first.  If they click and download the case study, I want them to receive the request demo email a couple days later, completely skipping the whitepaper email.  If they open the case study email but don't click on the content, I want to send them the whitepaper email a couple days later.  Lastly, if they don't open the case study email, I want to send it to them again in a couple days.  Does anyone have any suggestions on how to set this up?