GM Financial is seeking a Marketing Automation Specialist to collaborate with internal marketing groups to create, manage and optimize digital campaigns/programs, lead nurturing, lead routing and re-engagement programs to create high-quality opportunities for our B2B channels. This role is responsible for the setup, deployment, and management of automated campaigns in Marketo, including integration of all campaign assets.
The ideal candidate is an experienced marketing professional who is passionate about process, driving simplicity from complexity, team collaboration and enjoys being hands on within Marketing Automation and CRM software. You will have a proven track record in maintaining and improving marketing automation efforts in a fast-paced environment. You’ll have excellent reporting skills and the ability to not only gather the appropriate data, but also glean insight and take action to improve the performance of marketing initiatives. As part of our highly collaborative team, you will not only support the strategic focus of the business development and marketing team, but also bring enthusiasm and new ideas to help grow the business and enhance the operational efficiency for the company.
Marketo Certification and Salesforce . com experience highly encouraged. Check out the full job listing here: http://bit.ly/1Fw00NL
GM Financial, a wholly owned subsidiary of General Motors, is a global provider of auto finance solutions, with operations in the U.S., Canada, China, Europe and Latin America. We employ nearly 5,000 hard-working team members in North America, and we're always looking for new people with diverse talents. GM Financial is a workplace where dedicated people have the opportunity to work together and celebrate our successes. Our culture is based on respect, integrity, innovation and personal development. To learn more about career opportunities with GMF, visit www.gmfinancial.com/careers