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When is Inferred Info Captured

Question asked by 779af2f4f06c0650b53df19c1808fea624b764d5 on May 20, 2015
Latest reply on May 20, 2015 by 0832ec97438fd47e4010f85ee5d40516cd780f31

Hi Marketo Community,


Does anyone have a doc with concrete of when inferred info was captured?


I was always under the impression that inferred geographical information is captured when a lead fills out a form or clicks a link in the email.


For Example, I recently ran a campaign that said If a lead is in Nevada OR Inferred State is Nevada, send local offer.


After sending the campaign I wanted to compare the inferred information that was captured on leads who clicked links (that previously had no inferred geographic information), so i could compare it to the information that we already had. When i looked a leads that clicked links there isn't any inferred geographical information.


Any info would be appreciated!